A comprehensive redesign of slack.com in 2018 that brought together an incredibly talented group of designers, illustrators, engineers and copywriters.
This ambitious project was a deeply cross-functional effort, uniting in-house teams with contractors and agency partners. Together, we reimagined and rebuilt the entire marketing site from the ground up, aligning brand, storytelling, and product clarity across every page to create a more cohesive and expressive web experience.
Challenges
Re-architecting the site backend and front end from scratch. Introducing a new design system, component-driven templates, enforcing web performance & accessibility standards while building a scalable foundation that could support ongoing iteration and growth.
Role
Lead Engineer, FE & Infra
Special Mentions
Arquay H - Project Manager
Alice Lee - Illustration
Gene Ross - Principal Designer (Ueno)
Mina M - FE Engineering
Additional Credits
Rosie B - Illustration
Kristy T & Brandon V - Creative Direction
Terra S - Design
Albert T - Engineering
Kimberly M - Engineering
Diego D - Engineering