Mobile app development for ToonTales, the ultimate kids app with a massive catalog and collection of interactive stories, games and activities featuring some well known children's brands.
Project Lead, Engineering Lead, Front-End Lead
The ToonTales app has received over 1.6M downloads, and had 80k active users at its peak. Parents are able to browse, purchase and download activities and story content, with characters from trusted brands like Caillou and Busytown Mysteries.
Design & engineering from the first pixel and line of code, to ship. Included the development of content streaming and playback tech, analytics & telemetry systems, download and disk managers, dynamic content carousels and catalogues, UI windows and notification systems, in-app purchases, web content, etc. You name it, it's in there.
Core Engine - Jon Spencer & Mark Carter
Art Direction - Roger Lee
UX and High Concept Mocks - AssemblyCo.
Design - Jayson Kirby, Bill Chung
Content - The LoudCrow team
Sales, Promotion, Marketing - Calvin Wang, Tom Mara
iTunes Editor's Choice
Best New Apps
#1 Grossing Kids App